Digital Branding | UX lead | Design lead

BPme
Pay from your car

BPme is the first NZ app allowing users to pay for fuel from their car.

Client: 
BP

Role: 
Digital branding, lead UX, lead design

Agency: 
Ogilvy and Mather, Geometry global


BPme is an app that let you pay from your car (no need to go to the counter anymore), locate the nearest BP gaz station, and tag your coffe and get rewarded. We helpd BP designing their app, finding the best UX approach. The app is now up and running for professionals.

Design & branding

The challenge for this project was to combine the corporate identity with a friendly and personal touch. The idea behind is for the user to feel connected with the brand at a personal level, and to own the app. The handwrting of the "me" symbolize that connection. The graphic treatment is inline with the overwhole look and feel. For the UI, we removed as much lines as possible giving this uncluttered feeling.

User Experience

The UX approach covered several user journeys, from First-time user experience (tour, settings, etc...), Registration, to fuel choice and payment process. We thought each journey as a physical space identified by a consistent background, UI kit and animation. The main goal was for the user to get the most simple, secured and quick experience.

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Website launch

Visit the website