Digital Strategy | UX lead | Design lead

Terroir series

Digital creative campaign for the launch of a new wine.

Client: 
Pernod Ricard

Role: 
Digital branding, lead UX, lead design

Agency: 
Ogilvy and Mather


Creative digital campaign giving away printed canvas made online by users by uploading an personal image (showing how they enjoy the terroir serie's wine) and blend it (by choosing a mask) with some picture from the orginal valleys. After moderation, they would receive a confirmation email, then the printed canvas at home.

Strategy

Design

The design approach was to combine the authenticity and tradition of the "terroir" with some more contemporaneous and modern valoues (The association of the fonts is a good example). The layout's been thought like a path (using diagonal shape and thin lines to guide the user down the page).

Home page

User experience

This is a mobile first website (the user would take a picture and upload it on the spot with his smartphone), which means the whole experience had to be seamless and easy on mobile. This a 4 step process, with some optional one to inspire and help.

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